ROLE
Art Direction / Design Direction / Design
BACKGROUND
Staffordshire University London offers best-in-class teaching and facilities and equips their students with the skills to produce the tech of the future, challenging them to CREATE THE UNCREATED. Gen Z want to be challenged. Posing powerful questions around their passion points will forge a strong connection with students and prompt a response.
TASK
I worked with the strategy team at Education Cubed to create an attention-grabbing social campaign, laying down the gauntlet to prospective students; inviting them to break new ground in the tech industries. Once I had brought their strategic vision to life, I was then responsible for handing over the creative to the university’s in-house team and guiding them through the rollout.