ROLE
Creative Strategy / Art Direction / Design Direction / Design
BACKGROUND
Mölnlycke are a market-leading supplier of wound care and surgical products, and a trusted partner to healthcare professionals around the world. They are a brand synonymous with quality – a reputation earned as pioneers and solidified through continuous innovation.
TASK
Alongside their global agency, Pollitt & Partners, I spent six months immersed in projects which fell broadly into the three work streams: Brand, Wound Care and Surgical. With dozens of products and product owners all fighting for attention, the role required me to draw on all my experience in order to make strategic sense of their internal and b2b output, whilst at the same time raising creative standards across the board. The result was a more coherent aesthetic which made better use of their brand assets and provided them with a solid design foundation on which to build.