ROLE
Art Direction / Design Direction / Design
BACKGROUND
As a property branding agency existing in a space saturated with competition, J2 needed to position themselves as specialists in space, not just property. A point of difference was key and they wanted to build a brand that was recognised for creative ideas and stunning design execution, yet had simplicity and style at its ideological core.
TASK
After working with the team for two months, I re-wrote their brand statement and brand narrative before developing an identity which felt at home alongside their aspirations. Drawing on the aesthetic influences of art galleries and architectural agencies was key and also informed the creative narrative: ‘REALISING THE SPACE IN BETWEEN’. The result captured the essence of simplicity and style specified in the brief, as well as hinting at J2’s ever present playfulness.